Importance Of Business Names And How To Pick The Best

A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving

forward. There are many factors to consider including something memorable, a name related to your area of work and, potentially, the availability of the domain name.


Picking a business name is like getting married. You are going to have to stick with it till the bitter end. It is estimated a prospect will need to see your advertisement and business name at least 22 times prior to doing business with you. Once they associate your business with a certain name, making a change will be disastrous. Once you pick something, stick with it.

Naming Your Business

If you are going to be married to your business name, you need to make sure the bride isn’t already married to another suitor. There are four significant issues to consider.

Initially, you must determine whether the name is already being used in your state. The Secretary of State controls the names of all corporations, LLCs and partnerships. Most also have a web site where you can conduct name searches. Even if you are a sole proprietor, you should check the name against those already registered in the state database. If the name is being used, you will need to consider an alternative.

Assuming the name passed must with the Secretary of State, you should check it against existing trademarks file with the Patent and Trademark Office. The “PTO” maintains an online database. As with the Secretary of State, you can conduct an online search to make sure no other business is using it.

In this day and age, many businesses incorporate a web site as part of their business model. If you are in this boat, you need to check to see if the business name is available as a domain. If it is, you should register it immediately. If not, you can either change your business name again or focus on a domain name incorporating your service or product instead of the business name.

You business could be devastated if you do not take these precautionary steps. Imagine the negative impact on your business if the name has to be changed three years down the line. Take a breath before you select a business name. Like a spouse, it can be either a good or bad choice.

Why Every Business Owner  Needs Business Credit

As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk:

-Being hounded by creditors?

-Declaring bankruptcy?

-Being denied a mortgage?

-Paying more than your fair share of interest on your loans?

-Losing your house?

If you answered “no” to one or more of these questions, this may be the most important report you’ve read in a long time.

Because, if you’re like most entrepreneurs, investors, and business owners I’ve met over the past 28 years, you’re in danger of facing all of these horrific problems. And it’s all because of your business.

You see, entrepreneurs typically make one or more financially devastating mistakes when financing the launch, operation and/or growth of their businesses. In most cases, they don’t realize that they’re making a mistake.

And to tell the truth, even when they do realize they’re making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.

Until, one day, they can’t qualify for a mortgage. Or they can’t get the to-die-for financing offered on the new car they’re buying. Or they’re hounded by creditors and eventually have to declare bankruptcy.

And it is all because they use their personal finances to fund the launch or expansion of their business. They then use personal credit cards to pay for business expenses. If you are in business or thinking about starting a business, business credit is a must.

Let me explain, most business owner have no idea that they can establish business credit and even fewer know how to how to establish business credit. If owners would take the time necessary to educate themselves about establishing credit they would no longer have to use their personal funds for start up capital or working capital.

They would also be able to use business credit cards which don’t report to their personal credit reports, therefore, not lowering the personal credit scores.

The most important goal of business credit though is to obtain unsecured business lines of credit, which can be done once the business credit profile is set up properly. Once a business obtains unsecured business lines of credit, they then have the working capital they need to start a business or expand their business. The business owner has check book control to use the business lines of credit as they wish. And best of all, the business lines of credit don’t report to the business owner’s personal credit report.

If you have set up your business profile correctly there are a number of banks that will lend to brand new start up business. That is right, brand new start up business with no track record whatsoever. The banks will extend unsecured business lines of credit so they can have the start up capital they need to finance the business of their dreams.

Make no mistake about it; business credit is a MUST for every business owner. Don’t put your personal assets at risk finance or fund your business!

Early Planning Ahead Of Everyone Else To Win

What does it take to plan like a champion?

Well lets take a look into our minds a little bit to answer this question.

For these next questions, I need you to be extremely honest with yourself. No need to lie, no one else but you will know the answers.

1) Are you afraid to fail your plan?

2) Do you regularly plan ahead?

3) Does your plans involve EVERYTHING you ever wanted?

4) Do you plan ahead with your business and family in mind?

5) Do you visualize your plan being achieved?

6) ** How far ahead do you actually plan???

That wasn’t so bad was it???

It’s important to always ask yourself these questions. Doing so will ultimately lay out what it is that you want in life. Business & Family should always be considered together

So let’s take a look at why all these questions help you to determine what it is in life and how it will affect you forever…

1) Are you afraid to fail your plan?

Beating The Failure Blues:

Failure… ooooooo no one wants to fail. Unfortunately for many of us, we tend think of failing when we write out our business plans. The reason we do this is because we’ve all failed at something before. 

Everything we do starts with a plan. Most daily plans are sub-consciously planned out before they are executed. This process only takes a fraction of a second. The ones we tend to remember are plans that we’ve “consciously” created. Most of these are ideas we’ve never finished, and projects that never even got a change to start.

They key to beating the “failure blues” is simply to train your mind to visualize everything you want from your plans. Viewing something you want should always resemble a movie clip full with: sensory rich images, along with sounds, smells, and sense of touch. This combination is what make visualization a success. 

This is true because our minds think in images. Visualizing your plans consciously will better help your sub-conscious mind to remember what it is that you want to accomplish. This also tells your sub-conscious mind you serious about this one.

1) Do you regularly plan ahead?

Come-on, be honest, do you actually sit there and make a good attempt to plan out your future, every single day? NO? Why not? Is it not that important to you?

Failing to plan is the same as planning to fail!

Planning everyday may seem like a lot of work to do but in actual reality, once it becomes a habit, it becomes second nature.

Study shows that it takes an average of 21 times for something to become a habit. For example, once you’ve driven your car 21 times +/- it becomes 2nd nature to you. Your sub-conscious mind takes over and drives for you

Your “conscious mind” is the captain of your ship (the brain). If you don’t consciously make a direct command to your “sub-conscious” (the crew), nothing will ever get done. You must be strict with the crew for 21 days to make sure they will do their duties on a daily basis. After time, the crew will automatically know their own task by heart and carry them out for you.

Planning out everyday will better define to your “Crew” what it is they are required to accomplish. It builds unity within your mind. This unity will ultimately be the staging point to reaching your goals.

2) Does your plans involve everything you wanted?

When I say everything, I mean everything. I have this little special note pad that stays on my desk at all times. Within it are countless ideas of everything I ever wanted at that very moment.

At that very moment meaning, whatever it was that I wanted to have in my life “at that moment” that would make me happier. Doesn’t matter what it is. For you, exactly what right now would make you happy? A nicer car? $5,000 in your bank account? More clients? Better search engine ranks?

Writing exactly what it is that you want will give your mind a “TO DO LIST”. Once your mind has its “TO DO LIST”, your sub-conscious will search through your memory banks for an example of how to accomplish your “to do list”. If your mind doesn’t find anything within your memory banks, it will eventually start shooting out ideas and tips for your conscious mind to complete.

I should also note that writing down something is like etching it right into stone when it comes to your mind. It’s like your mind is the piece of paper, you need to write something down in order for it to come back later and revise what it is that you wrote down.

3) Do you plan ahead for your business and family?

Well why wouldn’t you? When I think about my business, I think of what it will do for me, my friends, and my family in the future. At the moment, I am currently not married nor do I have any children but that doesn’t mean that I am not thinking about the future with a family in it.

Always consider business & family the same. They are a both part of yours and the their future.

4) Do you visualize your plan being achieved?

Visualization is the fruit of success.

Do you ever find yourself visualizing yourself in that car you always wanted? Who visualizes you and your family on some beach in Mexico somewhere? Who visualizes you winning the “entrepreneur of the year award”? ….YOU DO!

In order to be happier and more successful, you need to get better, you need to get better. I repeat, you need to get better.

Visualization should be a daily event. Take a moment everyday, even for 30 seconds and visualize all the sights, sounds, smells, and feelings of everything involved with your daily plans.

For example, lets pretend that you have a presentation to do and like most people who have done a presentation, you are extremely nervous.

Take a moment about an hour before the presentation. Visualize yourself walking into the meeting feeling great, confident, and relaxed. Hear the people having a good time, see them smiling and paying attention to you. Try to smell a nice cologne within the room that makes you smile when taken in. 

Last but not least, see all the people around you congratulating you on a job well done after the presentation. See yourself having a nice, warm, rich tasting coffee while discussing your successful presentation with your boss, employees or even your potential clients.

I guarantee you that if you make it a habit to prepare yourself with visualization in that fashion before any presentation, you will have better, more vibrant feelings afterwards.

This very same technique applies for your goals. You must see yourself driving that car, the way the air feels in your hair, maybe the way the engine sounds. Whatever you can think of that will let your mind wander into your goals and dreams, use it!

5) ** How far ahead do you actually plan???

This is by far the most important. The most important only because it takes a little from all the above questions I’ve talked about.

What is the furthest you’ve ever planned ahead? I’ll put money on the fact that it’s not far enough. Dare to be bold, be strong in your convictions. Don’t be afraid to think outside the box.

So how far do I allow myself to plan ahead??? 200 Years!

No joke, my goals have included a timeline of around 231 years ahead in the future. See I don’t only think about how I want to improve my life, I concentrate on something higher than life. I concentrate on my family history that is yet to be written. We all would like to leave a family dinesty to our future family members. Well, why aren’t you planning ahead for it???

Don’t be shy, afraid, uncertain or embarrassed, just do it. Keep doing it within your note pad that you write in. Keep thinking about your children, their children, your great, great, great grand children to be.

Think about them. Wouldn’t it be nice if they could look back and say wow, my great, great, great grand father had the vision, the dedication and the will to think of me. Think of the impact you could have on those to be. Even go as far as writing a letter to the individuals who will be in your families future. Tell them what you have planned and why.

What if what you do now, affects someone 4 generations down the line in such a positive way that they feel the need to pick up were you left off? If it wasn’t for your vision, it would of never happened.

Better yet, it hasn’t happened yet, so how about you pick up that pen and start your future right now, this very moment.

On that note, I won’t keep you from writing your future.

Good luck & remember to see everything happen the way you want it to happen!

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  1. Great post wish I came across this post early than now. You're doing great